Quantitative Methods and Analysis Essay Example | Topics and Well Written Essays - 1000 words - 1

Quantitative Methods and Analysis - Essay Example It is normal that expansion in representative advantages will be emphatically related with natural, outward and by and large employment fulfillment. What are the least squares relapse line conditions for every one of the 3 distinct relapses? The relapse line is the fundamental basic direct relapse model: straight in the boundary ?0 (or Y-catch) and ?1 (Slope); and in the autonomous variable (Kutner, Nachtsheim and Neter, 2004). Scientifically, straightforward direct relapse is spoken to as: Y = ?0 + ?1(X) This paper drew information from the AIU informational index. Relapse investigation was completed by exceed expectations. Three relapse lines were gotten by utilizing advantage as a free factor and characteristic, extraneous and by and large employment fulfillment as reliant factors. Following outcomes were gotten. Relapse Line 1: Intrinsic Job Satisfaction = 4.61781924 + 0.034(Benefits) Regression Line 2: Extrinsic Job Satisfaction = 5.411102 - 0.058 (Benefits) Regression Line 3: O verall Job Satisfaction = 4.934424 + 0.006301(Benefits) What are the inclines and the y-blocks? ‘ Regression Line 1:  Coefficients Intercept 4.61781924 Slope 0.033893373 Regression Line 2:  Coefficients Intercept 5.411102 Slope - 0.058 Regression Line 3:  Coefficients Intercept 4.934424 Slope 0.006301 What are the R-squared qualities for the 3 unique relapses? Relapse Line 1: Regression Statistics R Square 0.001964739 Regression Line 2: Regression Statistics R Square 0.011193 Regression Line 3: Regression Statistics R Square 0.000174 Similarities, contrasts and quality of connection The outcomes got by the relapse examinations uncovered both positive and negative slant esteems indicating positive and negative connections between the ward and the autonomous factors. The first and third relapse lines have a positive slant which shows that worker benefits are decidedly related with inherent and in general occupation fulfillment. Be that as it may, little estimations of R -square show a frail connection between these factors. The subsequent relapse model shows negative relationship among's advantages and extraneous employment fulfillment. The quality of this relationship as estimated by R square was most noteworthy and hence the connection between's these two factors was high (Stuart, 1998) Conclusion The motivation behind this paper was to inspect the connection between representative advantages and occupation fulfillment. It was attested that expansion in worker advantages would be emphatically related with natural, extraneous and generally speaking employment fulfillment. In any case, the consequences of this investigation weren’t reliable with this affirmation. By and large, the aftereffects of this examination show that the worker advantages can be utilized to foresee representative fulfillment. As indicated by the outcomes worker benefits were emphatically related with natural and in general employment fulfillment. Besides, there was neg ative connection among benefits and extraneous employment fulfillment. The quality of this relationship as estimated by R square was most elevated and in this way the connection between's these two factors was high. References Kutner, M. H.. Nachtsheim, C. J and Neter J. (2004), Applied Linear Regression Models, fourth ed., McGraw-Hill/Irwin, Boston Locke, E. A. (1976). Nature and reasons for work fulfillment. In M.D. Dunnette, (Ed.), Handbook of mechanical and additionally Organizational brain research, 1297-1349. Chicago. Schneider, B., Gunnarson, S. K.,& Wheeler, J.K. (1992). The job of chance in the conceptualization

Creative Definition Essay Topics

Creative Definition Essay TopicsCreating a creative definition essay topics for a history class will put you in a position to go on a ride of excitement. The essay should be engaging, surprising and captivating to the reader. Your purpose should be to create some long-lasting memories. A good history lesson is the best way to share the past with your students.There are several ways in which you can find creative definition essay topics. You can use your imagination and find ways to utilize all the interesting facts about history. Use key words and key concepts to come up with memorable phrases that make the meaning of the essay memorable. A strong topic will have certain rules to follow. Rules that can be followed when writing the history lessons.The content should include all the relevant facts, but will not make them into the main theme of the lesson. Most students enjoy learning how things got started, but many do not like to know the length of time before the information was know n. Your goal should be to develop a discussion about how history happened, how things evolved and how it was covered by the media. All the points can be used in other topics, so there is no need to limit yourself.For a more dynamic and exciting way of learning, consider using creative definition essay topics. After all, a good definition will capture the interest of the reader. You may also want to include interesting facts and ideas that can be used in other subjects. You do not have to copy and paste from other sources, but what is important is to match the subject matter with the essay topic.You need to incorporate the creativity factor into your teaching style. After all, it is the purpose of your students to learn. It is important that they remain involved in the lessons. If you are too rigid, the students will lose interest and give up.There are several ways in which you can incorporate the creative definition essay topics in your teaching style. For instance, you can start th e topic with a funny story, using the words of the year as well as catchy titles. You can also come up with some creative definitions that appeal to the students.When you incorporate this theme in your teaching style, you will not only impress your students, but also they will benefit from it. They will learn that you care about their learning. Students learn best when they have someone to talk to or the teacher gives them encouragement and tips.There are several online resources that will help you come up with unique definition essay topics. In this way, you can come up with topics that appeal to your students and will keep them engaged and interested in your class.

Short story Essay Example for Free

Short story Essay This short story was composed by Sir Arthur Conan Doyle in 1891, in the Victorian time frame. The two fundamental characters of this story are Sherlock Holmes, a private investigator who can fathom any case anyway troublesome it is and Dr. Watson, a clinical specialist who served in the fifth regiment of Northumberland Fusiliers and moved to the Second Anglo-Afghan War where he was injured and from that point onward, sent back to London, presently encourages Sherlock Holmes to understand their cases. These characters are totally different; they don't share anything practically speaking, for instance: while Sherlock is an incredible eyewitness, Dr. Watson is horrendous at this. 1. Fundamental group of article. 2.1 Sherlock Holmes. 2. 1. 1 Physical appearance. Sherlock is slender, tall, has a slim nose, profound eyes and long anxious hands 2. 1. 2 Psychological Character and conduct: Sherlock is attentive, cold disapproved , exact, and has a decent brain, he is additionally an extraordinary onlooker. 2. 2 Dr. Watson. 2. 2. 1 Physical appearance 2. 2. 2 Psychological Character and conduct Dr. Watson is all something contrary to Sherlock, he is a customary man, who ailing in Holmess knowledge yet additionally he significantly appreciates Holmes. The connection between Sherlock Holmes and Dr. Watson. This short story was composed by Sir Arthur Conan Doyle in 1891, in the Victorian time frame. The two principle characters of this story are Sherlock Holmes, a private investigator who can explain any case anyway troublesome it is and Dr. Watson, a clinical specialist who served in the fifth regiment of Northumberland Fusiliers and moved to the Second Anglo-Afghan War where he was injured and from that point forward, sent back to London, presently encourages Sherlock Holmes to unravel their cases. These characters are altogether different; they don't share anything for all intents and purpose, for instance: while Sherlock is an extraordinary onlooker, Dr. Watson is awful at this. Sherlock Holmes and Dr. Watson have been viewed as a definitive accomplices for whatever length of time that they have been in print. Watson winds up wedding Mary and setting up a firm clinical practice. After this, he avoids Holmes for quite a while. One day he chose to go to his old house in Baker Street, at that point he saw Sherlock through the window and rang the ringer, it was the first occasion when that they met since the marriage. The second resembled they never been separated, Sherlock acted regularly and intrigue Watson indeed with his conclusions. Following a couple of moments Watson chose to go however something abnormal occurred, Sherlock said with an alternate words that he needs Watson; this are the words: Not at all, Doctor. Stay where you are. I am lost without my Boswell. Furthermore, this vows to be fascinating. It would be a pity to miss it. Dr. Samuel Johnson was a popular English writer and researcher, and James Boswell was his admirer and buddy, similarly as Dr. Watson was Holmess respecting friend. Besides, Boswell kept a journal and expounded all on Dr. Johnson, similarly as Watson expounded on Holmess experiences. They need one another. Their relationship is far more profound than anything that meets the eye; they mean more to one another than only a colleague or companion. Some have considered their to be as anything from that of closest companions No issue what Watson and Holmes intend to one another, the two men appear to follow certain patterns all through the story: Watson will consistently be second rate compared to Holmes. He is certainly not a decent eyewitness, as per Sherlock, Watson sees yet doesn't watch. Through discussion and portrayal of one another, the two men keep on following this pattern. Despite the fact that occasionally Watson strays to say something or two about Holmes and his apathy or what not, he generally returns to adulate him once more. He significantly respects Holmes.

The Importance of Education Essay

The Importance of Education Essay From early age our parents were telling us about learning and kept highlighting the importance of the education for our future life. Why is education so important? What drives educational processes and motivates human beings to learn? Literacy and education is the window to the knowledge and progress in the modern society. The percentage of illiterate population in the country is the lost opportunity of the increase in overall knowledge and progress in particular spheres of society life. Human brain is built in a way that it develops itself by absorbing new information and transferring it through internal perception tool in order to receive unique and reasonable outcome in the shape of thoughts, emotions, conclusions and feelings. With that picture of our mind, it becomes evident that we need learning. Education is the best way to make this learning process as efficient and effective for our individual needs as possible. When I think about the drivers and motivation that makes generations after generations learn and go through long educational process, I start to believe that competition and hunting for perfection is one of the main reasons for that. Probably not everyone, but at least a vast majority of the earth population have their ambitions and vanity. In order to satisfy them, especially in modern society, it is crucial to develop means and ways to achieve superior knowledge. Another driver of education is the progress that provides us with additional opportunities to make life easier and more interesting. To adopt new technologies, people inevitably have to obtain new knowledge and at this point education plays the core role. Educational process is an essential part of our living. We learn in the family, at school, in the office and in the streets by communicating with other people. In fact, education is the process of information exchange between people in the same generations as well as between different time periods.

Ancient Roman Calendar Terminology

Cultural Diversity and Health Traditions Essay - 1628 Words

Today when people move across continents with the help of technology their culture and heritage moves along with them. Almost each and every continent is populated with people from different nations who have diverse traditions and cultures. Thus knowledge of health traditions and culture plays a vital role in nursing. People from different cultures have a unique view on health and illness. Culture-specific care is a vital skill to the modern nurse, as the United States continues to consist of many immigrants who have become assimilated into one culture. I interviewed three families of different cultures: - Indian (my culture), Hispanic and Chinese. Let us see the differences in health traditions between these cultures. Common Health†¦show more content†¦Homeopathic medicine act by stimulating the bodys own defense mechanism and healing powers. They do not have any chemical action, so they do not have the potential to cause any sustained damage The Siddha medicine is a form of south Indian Tamil traditional medicine . Siddha Medicine’ means medicine that is perfect. . Siddha Medicine revitalizes and rejuvenates the organs, the dysfunction of which is causing the disease. This brings back normal functioning of the organs. The word yoga is Sanskrit (one of the ancient languages of the East). It means to yoke, or unite, the mind, body, and spirit. Although yoga includes physical exercise, it is also a lifestyle practice for which exercise is just one component. Training your mind, body, and breath, as well as connecting with your spirituality, are the main goals of the yoga lifestyle. Comparing the Differences in Health Traditions Unity in Diversity has been the distinctive feature of Indian culture. Whatever health traditions people follow, they are very strict on their eating habits. They eat more healthy foods and include more vegetables in the daily servings. Also for maintaining health they spend some time for exercise. For protecting health, people use various methods like rituals for self protection, superstitions, oils or water (Holy water) and specific dietary taboos that must adhered to, for example, after child birth women will have some restrictions onShow MoreRelatedHeritage1432 Words   |  6 PagesAssessment: Linking Heritage to Health Tricia Wharton Grand Canyon University: 429V August 23rd 2015 Heritage Assessment: Assessing Culture and Health The care needs of patients continue to change, as the United States population becomes more diverse. Nurses will be required to be more knowledgeable and respectful of the differences in cultural and religious beliefs as this diversity continues. 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First, it can helpRead MoreHeritage Assessment1366 Words   |  6 PagesAs a measurement tool, heritage assessment helps a person appreciate further his cultural background, find strengths in his personality (based from his specific cultural background), and work on weaknesses that he has. Unlike other assessment tools, this is a quantitative-based approach aimed at threshing out a person’s family, religious and ethnic background that Influences the healthcare delivered to that person or to their culture The greater the number of the positive responses shows the person’sRead MoreCultural competency in Nursong Care1684 Words   |  7 Pagesï » ¿ Cultural Competency in Nursing Care Dorcas Jacobs Grand Canyon University: NRS 429V Family Centered Health Promotion September 29, 2013 Cultural Competency in Nursing Care As the United States becomes more and more culturally diverse one cannot help but be exposed to various cultures and worldviews. 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Cultural diversity is the presence of different cultural groups in the society, cultural diversity is something that nurses have to learn and practice every day in their carrier, especially when caring for their patients because, every individual or patient think, act andRead MoreThe Culture Diversity Theory For Nursing Essay1483 Words   |  6 PagesThe Culture diversity theory Providing culturally competent nursing care begins with having basic principle knowledge and effective training us a nursing student. Madeleine Leininger’s Theory of Culture Care Diversity and Universality defines nursing as a learned scientific and humanistic profession that focuses on patient care, experiences and creative thinking relevant to nursing and health care system. As nurse student in today’s society you will come in contact with a lot of cultural differences

Alcohol And Drug Abuse Essay Example For Students

Alcohol And Drug Abuse Essay ALCOHOL AND DRUG ABUSE Alcohol And Drug Abuse Essay is one of biggest problems in United States today. It is not only a personal problem that dramatically affects individuals life but is a major social problem that affects society as whole. ;Drug and alcohol abuse;, these phrases we hear daily on the radio, television or in discussions of social problem. But what do they mean or what do we think and understand by it? Most of us dont really view drug or alcohol use as a problem, if that includes your grandmother taking two aspirins when she has a headache or your friends having few beers or drinks on Saturday night. What we really mean is that some drugs or alcohol are being used by some people or in some situations constitute problem with which our society must deal. It becomes a real problem when using or I should say abusing drugs cause accidents, antisocial behavior, broken relationships, family instability, crime and violence, poverty, unsafe streets and highways, worker absenteeism and nonproductivity, and the most tragic one death. The situation in which the drug or alcohol uses accurse often makes all the difference. The clearest example is the drinking of alcohol, when individual begins to drink during the job, at school, or in the morning, we have evidence that indicates a potential drinking problem. If a person takes narcotic drug because he just wrecked his knee while his physician prescribed playing football and the drug, most of us would be not concerned. If, on the other hand, he took the Same drug on his own just because he likes the way it makes him feel, then we should begin to worry about him developing dependence. Even use of illegal drugs are sometimes acceptable, but it also depends on situation, for example in some countries smoking marijuana is legal just like drinking alcohol in United States. Some subcultures even in United States that accept the use of illegal drugs may distinguish between acceptable and unacceptable situation, some college age groups might accept marijuana smoking at a party on weekends, but not just before going to a calculus class. Most of people would accept a fact that a bartender or a waiter who is working at a night club is having a beer or a drink on his break or that a landscape worker is having a cold beer with his lunch on a hot summer day. Im not saying that it is ;OK; but we wouldnt complain abut it or pay any attention to it. On the other hand we all would be totally shocked to see a school bus driver having the same bottle of a cold beer with his lunch on a hot summer day, or a doctor having a drink on a break between the operations. About 43 percent of all Americans have experienced alcoholism in their families and one in eight Americans is the child of an alcoholic. Thy grow up with or married an alcoholic or a problem drinker, or had a blood relative who was an alcoholic or a problem drinker. Excessive drinking exacts a heavy toll on family life. Of the estimated 19 million adult are problem drinkers, about 8 million of them are alcoholics, and almost half of them are women. It is not unusual to see a pregnant woman drinking alcohol or a mother being drunk while she is taking care of her young children or babies. Many children are being born with a Fetal Alcohol Syndrome (facial and developmental abnormalities associated with the mothers alcohol use during pregnancy). FAS itself seems to occur in 23 to 29 per 1000 births among women who are problem drinkers. If all alcohol-related birth defects are counted, the rate among heavy-drinking woman is higher, from 80 to a few hundred per 1000. Teacher Certification Essay About 28 million people are the children of alcoholics, and 7 million of these children are under age 18 and live at home with an alcoholic parent. ;The combination of genetic and environmental factors makes sons of alcoholic fathers four times more likely to become alcoholics than sons of nonalcoholic. Daughters of alcoholic mothers are three times more likely to have the drinking .

Marketing Mix of Fanta Essay Example

Marketing Mix of Fanta Essay A favorite in Europe since the 1940s, Fanta was acquired by the Coca-Cola Company in 1960. Fanta Orange is the core flavor, representing about 70% of sales, but other citrus and fruit flavors have their own solid fan base. Consumers around the world, particularly teens, fondly associate Fanta with happiness and special times with friends and family. This positive imagery is driven by the brand’s fun, playful personality, which goes hand in hand with the bright color (particularly orange), bold fruit taste, and tingly carbonation. Fanta sells best in Brazil, Germany, Spain, Japan, Italy and Argentina. Fanta distribution was increased in the U. S. in 2001 with the return of four flavors: orange, strawberry, pineapple and grape. Orange, the biggest seller, is now available in most of the country. Product Fanta is available in 3 flavors namely Orange, green Apple and lime, green apple and lime were introduced only recently whereas the Fanta orange flavor has been prevalent in India for very long time now. Fanta orange is distributed everywhere i. . throughout the country where as other two are distributed only in selected cities. New Flavors International soft drink companies such as Coca-Cola and Pepsi Co. are attempting to enter the Indian market by attempting to bottle their national drink, coconut water. Such companies face fierce competition from the traditional players and will focus their attempts to create a presence in the market by using their mass marketing skills, which have contributed to their world wide success. We will write a custom essay sample on Marketing Mix of Fanta specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Mix of Fanta specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Mix of Fanta specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The companies reported interest in Kerala’s natural drink coincides with the struggle waged by certain radical groups against them and attempts by state sponsored coconut promotion agencies to increase the use of coconut products hurting their key products like Coke-Cola, Pepsi, Fanta and 7-up. Product Differentiation Coca Cola in orange and lime flavors i. e. with respect to Fanta faces sever competition from Pepsi Co’s Mirinda. Both the drinks can be differentiated on basis of two factors namely: Sweetness and Gas Contents. Fanta on one hand is too sweet to handle whereas mirinda is disliked by many because of the reason of its gas contents. Quality In India no product which uses water as the major component as part of its product is granted ISO standards. As repute of the Coca Cola as the company is on stake, it organizes frequent surprise visits to its various bottling plants. A Coca-Cola factory has slowed down production and fired 40 workers even as a state government report found that sludge from the factory contained high levels of lead and cadmium. Officials of the firm, however, said the layoffs had nothing to do with the quality control report or an earlier survey by the center for science and environment, which found high levels of pesticides in Coke and Pepsi beverages. The production slowdown took place at the Dankuni bottling plant near Kolkata a quality check on the sludge from Pepsi and coke’s bottling plants in west Bengal on Friday had revealed the presence of high levels of lead and cadmium. Dankuni plant official Joydeb Mukherjee described the workers as temporary hands, but did not elaborate by how much production had been reduced. A company spokesperson claimed that the slowdown in production was â€Å"a normal move† in keeping with lower demands in â€Å"off-seasons† and was not prompted by a fall in sales after the adverse quality reports. However, some of the retrenched workers claimed this was the first instance of jobs-cut in the Dankuni bottling plant. India’s Rs 1. 2 billion soft drinks market was rattled by the CSE study this week claiming a dozen popular brands of Coca-Cola and Pepsi contained pesticides. The firms scurried to allay consumer fears and refute the study by the NGO. Acting on CSE report, several state governments have carried tests of the sludge and beverage samples from the two companies plants. The West Bengal governments probe found that sludge from coca cola Dankuni plant contained about 80 mg/kg of cadmium when the permissible limit was only 50 mg/kg. Effluents from its two other bottling plants in West Bengal revealed 76 mg/kg and 50 mg/kg of cadmium respectively. Residues of these heavy metals had also been found in the sludge from coke’s bottling plants in Kerala state health authorities have asked the two companies to explain at what stage of production the two heavy metals were being used. Test reports on the beverages are expected on Tuesday. Coca-Cola in India accused of leaving farms parched and land posined The largest Coca-Cola plant in India is being accused of putting thousands of farmers out of work by draining the water that feeds their wells, and poisoning the land with waste sludge that the company claims is fertilizer. The plant in the southern state of Kerala is designed to satisfy the demand for coke in what has become the multinational company’s fastest growing market. But its huge demand for water is causing such damage to the local economy that the village council which had granted the company a license to operate is now demanding the plants closure. So desperate have the nearest villagers become for water since their wells dried up that Coca-Cola sends water tankers round every morning to supply minimum needs. The company denies the shortages have anything to do with its use of up to 1m liter of water a day from the underground aquifer that used to keep the wells topped up. The charity action aid says the crisis facing the once prosperous farming area is an example of the worst kind of inward investment by multinational companies in developing countries. In a report to the world trade organization’s meeting in Cancun, Mexico, in September the charity says this kind of abuse must be controlled. The report says Plachimada was a thriving agricultural community until Coca-Cola set up the bottling plant in 1998. Coconut groves and vegetable crops have had to be abandoned because of the lack of water. Action Aid says thousands of people worked on the land but now just 141 are employed at the plant, with a further 250 as casual laborers. Peaceful sit-in protests have been going on for more than four months. In a hut outside the plant a large Coca-cola bottle is kept in coffin. In a report today on Radio 4’s face the facts program details of the contaminants in the sludge Coca-Cola sells as fertilizer, gives away, or sometimes dumps in dry riverbeds are revealed for the first time. Samples taken in India and analysed by Exeter University show high levels of lead and cadmium in the sludge. Lead is particularly bad for children, affecting their nervous system, and cadmium is taken up by plants, is toxic to the kidneys and liver and can cause cancer. The report by David Santillo says: â€Å"Repeated applications of sludge, containing these sorts of levels of cadmium and lead, to agricultural soils would undoubtedly lead to a build-up of these toxic metals in the soil, from where cadmium could then be transferred to plants – and therefore into the food chain. This contaminated sludge sample also contained a high component of phosphorus, presumably the reason for its promotion as a fertilizer. However, the presence of high levels of cadmium and lead in the sludge make it completely unsuitable for use as a fertilizer. Sunil Gupta, vice-president of Coca-Cola India, says the company has been the target of a handful of extremist protesters and it is lack of rainfall that has caused local water supplies to be exhausted. The company claims to use a maximum of 600000 liters a day. Mr. Gupta also says Coca-cola undertook an environmental impact assessment before building the plant, but has declined to make one available. He stood by the claim that the sludge waste from the plant was fertilizer and said the company complied with all local environmental laws and stood for the welfare of the community. So far attempts by the local council to shut the plant have failed. An order by the Perumatty village council canceling the company’s license to operate, on the grounds that the bottling plant was over-exploiting the water resources, was overruled by the Kerala high court last month. PRICING POLICY Since the success of the organization in achieving the market objectives is measured on a profit basis, pricing policy must be under strict strategic ontrol. Pricing is certainly not the last activity of the mix to be considered, nor is something which can be quickly solved on the back of an envelop on the way of meeting with the advertising agency. Most organizations find pricing policy a difficult area to manage. More often than not, this is because insufficient research has been carried out in the mar ket place to find out the important parameters on pricing – the right price levels and the real flexibility open to organization in its pricing decision. Often an organization is more than happy to spend a hundred thousand dollars or pounds on researching its new product concepts, but is loathe to spend one percent of that on researching the different customer perceptions to various price levels. There are number of factors which will probably influence organization’s pricing policy, factors such as the competitor’s price, the position of the product in the lifecycle, company positioning policy, perceived level of differentiation and perceived value, and so on. One factor which, should not have any influence on the pricing policy is the internal production cost of the product/ service. Cost does not inform the organization about what price it should charge, that is the job of the marketplace. Cost only informs the organization about the levels of profit it will make from the sale. The most common mistakes in the pricing policy can easily be identified. First, organizations tend to be too cost oriented in the pricing. Second, price is often not revised enough to capitalize on market changes. Third, price is too often set independently of the rest of the marketing mix rather than as an intrinsic element of the market positioning strategy. Fourth, price is often not varied enough for different product items and different product items and different market segments. The critical element in strategic pricing is to strike the elusive balance between the organization’s need for profit and the market’s desire to pay the right price for the right product. FIXING POLICY OF PRICE The 200 ml bottle which costs Rs. five to the consumers actually cost Rs. 4. 33 to retailers. This is the price at which it is sold to them by the company distributors. This price of Rs. 4. 3 includes the production cost plus 300% marketing cost plus 42% excise duty plus profit margin of company and also the margin to be given to the middle menchain of distributors. Thus the cost of drink is not decided on the basis of market’s desire to pay right price for the right product but the organization’s need for profit. PRICING OF THE PRODUCT Against the 300-ml glass bottles priced Rs 10, the 200-ml bottles carry price points of either Rs 6 or Rs 7, depending on the market conditions and distribution costs specific to the region the brand is available in. Another move in this direction was lowering the prices of its 2 liter and 1. 5 liter PET bottles some months back with the objective of boosting in-home consumption. While the prices of 2 liter PET bottles were brought down from Rs 50 to Rs 43, prices of Coca-cola’s brand s available in 1. 5 liter bottles were scaled down from Rs 43 to Rs 38 around the same time. COMPETITOR’S PRICING Pepsi Foods, too, has 200 ml glass bottles for brand Pepsi, Mirinda orange and Mirinda lemon in select markets. The pricing strategy is similar- at Rs 6 and Rs 7 depending on the market the brand is present in. FACTORS LEADING TO EFFECTIVE PRICING Coca-Cola has been minimizing investments across most processes such as manufacturing and distribution, leveraging freight rates and implementing and ERP system which has led to cost saving. Also ensuring cost-efficiencies across the value chain has helped in scaling down costs. A target of cutting costs by 10 per cent every year has been set by the organization. TERMS OF TRADE Usually their does not exists any credit period in this trade. The amount is collected as cash as and when any delivery is made. But this is subject to change in case somebody wants to give credit to its buyer. Basically this depends from individual to individual. DISCOUNTS Generally discount of Rs. 2 Rs 4 per 24 bottles is allowed by the company to its distributors. FANTA MINI Coca-cola India announced a reduction in the retail prices of its carbonated soft drinks in the market. Accordingly, it will be priced at Rs. 5/ for 200 ml and Rs 8 for 300 ml bottles from their existing levels. The new prices have already come into effect. According to company sources, the prices have been cut by over 15 per cent. This is in keeping with the company’s policy to dramatically enhance the affordability and to bring them within an arm’s reach of consumers. The low prices will provide an opportunity to a larger section of consumers to experience our world-class products on a regular basis. Soft drinks are mass consumption products like tea or coffee and to make this happen they are addressing affordability and also right sizing the product to a 200 ml pack size. Its pricing and distribution policy with focus on affordability and availability proved to be a big success last year. The per capita consumption of soft drinks in India is very low even if compared to many third world countries. According to the company, the new price is expected to expand the consumer base and the market size of the soft drinks industry. To communicate this price drop in Tamil Nadu they have made a new TV commercial with actress Simran. The theme of this ad is innovative and tells the message in a unique way. Both the Fanta brand personality, as well as Simran’s attitude gels well and comes out strongly in this piece of advertisement. DISTRIBUTION PLACE POLICY Distribution or place policy is another area where the marketing function can spend lots of time for ultimately very little return. Distribution is a major question for most organizations – manufacturers are concerned with how to distribute and deliver product to the customer and service providers are concerned with the location of service points and customer accessibility. While there are marketing question behind distribution policy is quite simple – where would our customer expect to find our product or service? – Most distribution channels tend to have grown historically to their present configuration. There are two strategic questions to be answered before the distribution problem can be passed on. First, the distribution system should be accessed on a regular basis. If the organization were starting afresh, with a clean sheet of paper, what kind if distribution system or network would be required to meet our marketing objectives? Then, how would this ideal system compare with the system we currently have? Are there changes that the marketing tacticians need to look at here? The second strategic task is to ensure that the distribution policy marches, as far as possible, the needs of the overall marketing effort. With the shift of power, in some industry sectors, from producer to the distribution channel manager, we are starting to see entire marketing strategies being modified to see entire marketing strategies being modified to ensure adequate product/ service coverage. Such modifications, while they may produce short-term market advantage, also produce a marketing strategy which is distribution led rather than market led. India is not from a consumer or from a business point of view, one country. Therefore, coca cola has shifted its management system to what is called federal system in the last three years. That means instead of having, like in the US, a centralized government taking all the decisions, we have five, six or seven regions and get them to make a lot of the decisions on what is to be done about the business. So while a nodal strategy for India set for INDIA could be affordably – we ask each of those local regional vice-presidents who run the business to go and execute their strategy. It has been found out that in the south, Fanta has got a great opportunity, because there’s a strong tradition of drinking orange flavored drinks. It’s known that the South has always been a flavor-base market. While UP remains an 80 per cent cola market and Punjab is a 65 per cent cola market, carbonated soft drinks comprise about 40 percent of the Chennai market. Last year saw Pepsi Food’s Mirinda add a third apple variant to its orange and lime portfolio, and Fanta from Coca-cola being extended to three variants. Mirinda apple was rolled out in Bangalore last summers, and was taken to Chennai two days later. Last summer also saw Coca-cola India extending its orange carbonated soft drink brand, Fanta to green apple and watermelon variants in – you guessed it right – Chennai and Bangalore. That Fanta orange grew by 30 percent last year in Tamil Nadu explains why the company chose this market for similar extensions. (That Fanta Watermelon has since bombed is another story. ) BOTTLING INFORMATION The coca cola company received approval from the government in July 1996 to set up a holding company to invest US$ 700 million in downstream operating subsidiaries to engage in the preparation, packaging, sale and distribution of beverages. In July 1997, the holding company was permitted by the government to operationalize its bottling subsidiaries. The bottling subsidiary currently owns and operates twenty-six bottling plants and sixty distribution centers across India. In addition, it uses 20 contract packers to augment its production capacity and cater to the increasing demand for its wide portfolio of beverages. To reach India’s 300 million soft drink consumers, the company distributors its products in over 700000 retail outlets, serviced via trucks, converted three-wheelers, tricycles and pushcarts. PROMOTION Promotion is defined as the whole array of methods and procedures by which the organization communicates with its target markets. Physical evidence also has a strong communication effect in the marketplace as does the price (a strong communicator of product quality and differentiation). Personal selling is also traditionally included in the promotional element of the mix since it is essentially a communication function in the same way as other activities. Promotion is considered as the last element of the marketing mix since it should be the final activity to be planned within the marketing strategy/ it is the final strategy because no promotion can really tale place (or promotional objectives and plans laid) until decisions have been made on the est of the mix, and the organization knows what product is on the offer, the target market to be addressed, the price levels to be set, the distribution channels to be used and so on. THE PROMOTION PROCESS Strategically, the entire promotional activity can be seen, very simply, as a set of six broad steps. 1. Set of promotional objectives 2. Identify the target audienc e 3. Select the message 4. Select the Media 5. Agree budgets 6. Monitor, test and control results. Promotional Objectives: Like every promotion Fanta also has a focused objective of creating more and more customer base for itself and also sustaining the already created customer. With very thin line difference between Mirinda, a Pepsi Co. product it needs to promote itself extensively. Another focus of promotion should be product differentiation. Target Audience: Fanta comes in bright colors with the target customers as youngsters, teenagers and females. Message: Common feature in all its promotions is the fun, energy and boldness which is also represented by its tangy flavors and vibrant colors. With the target customers being teenagers and females it works really well. Media: Fanta is advertised extensively on television and radio. As far as print media is concerned, Fanta is advertised only for sponsorships and cross selling. Budgets: As known to everybody coca cola is spending handsome amount on advertisements and promotion. But the exact amount is not disclosed. Monitor, Test and Control Results: After the advertisements is aired its practice of the company to take feedback from the viewers as to the appeal and convincing power of the advertisement. A very nice drink Have always loved soft drinks mainly coca cola, lilt and Fanta orange. I tried several brands of lemon-flavored soft drinks but never liked them. I was talking to a friend about diet cola with lemon (which I did not like) and he told me to try Fanta icy lemon drink. I seem to have got hooked on it. This drink is not bitter which could explain why I have become addicted to it. If only I knew about it earlier, on the other hand it is better to have tried it late than never. The drink is so refreshing. Like all soft drinks it always tastes better ice cold. The smell of the drink is good since the smell of lemon is not over powering. Some lemon drinks have very strong smell of lemon for my liking. When you look at the ingredients used to make the drink you may notice lemon juice is only 6%. It would be nice if they told us the amount (percentage) of sugar used. Ingredients: carbonated water, lemon juice (6%), sugar, critic acid, stabilizers (e414, e445) preservative (e211), antioxidant (e300), flavorings, color (quinoline yellow) Cost: 1. 2 for a 2-liter bottle. You can also buy the drink in a can, 500 ml or 1. 5 liter bottles. The packaging is good, it has got a yellow and lime green color background with the word Fanta in dark blue, the word lemon is in yellow with green background. This drink is bottled under the authority of the coca cola company by coca cola enterprises limited , uxbridge, ub8 lez, Customer care helpline: free phone 0800 227711 For does people who want a bitter lemon soft drink then this product is not for you. On the other hand if you want your drink to be a little sweet with a touch of lemon then this is the one for you. Currently at tesco stores you can buy one 2-litter bottle and get second free, A real bargain. ADVERTISISNG AGENCY When coca cola is facing such stiff competition from Pepsi co. It cannot afford to compromise on advertising and promotion front which serves as the link between company and the general public. The quality and appeal of the advertisements depends upon the advertisements agency, which can contribute to great extent in making the product popular in the target segment. Just over a month after the beverage giant appointed Lintas to handle the communications business of the Rs 35-crore coca cola brand in India, the company has once again moved the coke account to roster agency McCann-Erickson. OM India has bagged the ad account of coca cola India brands Fanta and Sprite in India, estimated at Rs 25-crore. Prior to the shift, Leo Burnett was handling the advertising for sprite while McCann was designing creative for Fanta in India. It was only some time back that the coke account shifted to Leo Burnett from McCann Erickson. Leo Burnett continues to handle the ad account of Thums Up in India. The shift in account seems to be the direct fallout of the global realignment of coca cola brands Fanta and sprite with OM recently. Accordingly to Paul Simons, chairman, chief executive officer, Ogilvy UK, the billings on the sprite account are estimated at $ 85 million in the US alone. One major reason behind this move according to a senior marketing official at coca-cola India is â€Å"we have initiated all the concerned agencies about this realignment this morning itself. And we have made this move because we wanted to ensure that all our agencies had decent and sizeable portfolio†. FIZZ FIGHTS ON AND OFF SCREEN The big war unfolds yet again this summer. This time, the battle has gone beyond the LoC. And there’s no stopping till the thirsty cola hawks down the other as the giants continue to fight each other behind enemy lines. It was very recent when we saw Fardeen Khan play a jobless cola cola salesman cheekly saying â€Å"Life Ho To Aisi† in a Pepsi commercial having a dig at the coke line. Coke soon changed its line with Aamir drilling into our heads that ‘Thanda matlab coca cola’ – roughly translated, ‘Cold (drink) means coca cola’. In less than two days, Pepsi officials brag, they got Fardeen Khan shooting in Hyderabad to come up with an updated dig at Coke’s new line. This time, Fardeen’s pepsi- fetching assistant is heard saying â€Å"Unka business tanda hai† (their business is cold). Coke did not take the attack coolly at all. The company got hunk Salman to take a dig at Pwpsi’s new flavor Aha! Ever before the drink was launched all over the country. Salman is seen telling a kid, â€Å"first, it was plain sweet, now, they have put lime in to it. Next, they will put salt, chilli, masala†. Perfect time for pepsi to bring two of its biggest ambassadors together – Amitabh and Sachin in a commercial directed by Prahlad Kakkar. The superstars are seen flying kites in the commercial urging its youth target audience â€Å"not to settle for what you have†, urging them â€Å"to create a life they want to live† – reinstating the ‘more’ philosophy of the brand (that translates to ambition and fun) in a direct contrast to Coke’s philosophy of celebrating life, the way it is and cherishing even the smaller moments. Remember the Vijay series of coke commercials, directed by Rajiv Menon? If coke had an ambassador in Vijay, pepsi had one in maddy – the most recent being the commercial with the ‘Kannathil Muthamittal’ premier are the backdrop. Coke’s Fanta then roped in maddy’s kannathil co-star Simran to endorse the tangy soft drink. Well, that was just a recap. Pepsi and maddy were back in action in the city to launch Aha! , the new flavor with a hint of lime as pepsi officials describe it (the brand variant is called twist in other markets in the world – namely US, Mexico and Saudi Arabia). During the launch, pepsi officials revealed their plans for the summer and the year ahead. The news for Chennai is that pepsi will be bringing down Bryan Adams later in the year! And there are negotiations on for in-film promotions with Rajnikant’s project ‘Baba’. Pepsi claims that it is undoubtedly the market leader in the country and that its market shares equals that of coke and thums up put together. Though there are conflicting versions in the statistics provided by coke and pepsi, the truth that lies in between these statistics is that the race etween the cola giants is a very close one. For coca-cola, Chennai is a Fanta drinking market. and Simran being introduced as an ambassador, obviously is targeted at more a larger male audience. Pepsi with heart-throb ambassador maddy (more popular with the female target group) insists that it is a cola drinking market and that Mirinda outsells Fanta here. Someone once said, â€Å"there are lies, and then there are s tatistics†. However, cracking this code does not require a beautiful mind or a mathematical genius such as John Nash. The market leader lies in the eyes of the bottle-holder. Life is like that? Aha! MAKING IMPACT When coca cola and pepsi co are spending equally handsome amount to create and sustain a market for themselves through extensive advertising what matters is how well viewers are able to recall them and actually relate themselves to them. Recently, ad agency FCB ulka checked out viewer recall of the major world cup campaigns in Mumbai, Chennai, Bangalore, Hyderabad and Kochi. Sachin-Shah Rukh ad score a 61% recall rate among the 400 adults who were contacted, compared to 9% for coca cola’s refresh Ho Ja ad featuring Karishma Kapoor. ATCH a cricketing icon, bundle in a brash movie star, add a dash of irreverence and pepsi co has got a nation hooked. For the past few years, the company’s men in blue have been churning out advertisements that are almost instant superhits. And pepsi co’s latest campaign featuring idols Shah Rukh Khan and Sachin Tendulkar has been a winner, despite India crashing out of the world cup. In fact, further research showed that all of pepsi’s ads put together enjoyed a recall of 72% versus 22% for coke. Gulp! Catch coke agreeing with all this company official argues that pepsi ads are more popular because you see them once every hour or more. â€Å"At least that’s what happened during the world cup. It is sheer frequency and reflects the money they have spent on the world cup,† says a coke executive. Coke argues that the ‘Dil Mange More’ line does not go with all the disparate campaigns of pepsi. It was used with the Kajol ad, then again with the Sachin mask ad, and now with the Sachin-Shah Rukh one. What is the connection, asks coke, â€Å"just because it is a good line doesn’t mean it goes with everything. For instance, look at our advertising – Pyar mohabbat coca cola’ cannot be used in the Karishma ad. Even our lines become a hit – ‘Pyar mohabbat coca cola’ was a hit; so was the ‘Peeti kya coca cola’ in the Aati kya khandala ad, says a coca cola executive. And, once the world cup is over, what will pepsi do? BRICKBATS†¦. Have you seen Fanta’s new tv commercial? How do you like it? Bad. And too loud. Isn’t it? Yes. You are right. The ad in question is not up to the mark. As you very well know that an ad represents a brand in the market. In fact, every small thing used in an ad – be it the background color. The model, the type of clothes makeup used, the music, the setting, the props – and other things, all construct a personality of that brand in the consumer’s mind. Now, if you look at the Fanta’s ad what image you’d associate this brand with? Childish. Immature, pompous†¦ moreover, it’s a proven fact that whenever a brand is endorsed by a known personality, the personality, slowly and steady, becomes the brand itself. Take Sharukh Khan’s association with Santro in consideration. What does that reflect? Santro as a mature, intelligent and energetic personality, just like Mr. Khan. Or take closer loot at James Bond and Omega (or BMW). Doesn’t the brand Omega become smart, suave, hi-flying, like the personality endorsing it? Yes, it’s true, by all means now, let’s talk about Ms. Rani Mukherjee’s association with the brand Fanta. First of all Rani doesn’t represent the generation that the brand Fanta is supposed to be targeting at. Secondly, Rani doesn’t possess any personality trait that matches with the brand’s intrinsic qualities or which can give the brand a new image. Rani as a personality can be summed up as a below-average-looking-film-star-with-oodles-of-luck-and-connections-type-and-nodistinct- personality. By no means, she belongs to the class of role models our young generation would look up to (or follow for anything). Now, all this simply means that whenever any of the prospects of the brand Fanta look at the current com

The Geography of Terrorism essays

The Geography of Terrorism essays In "Terrorism's Widening Circle" and "From Terrorism to Insurgency," the author traces the specific geographic issues related to terrorism in the modern age. While terrorism is hardly new, the scope and nature of terrorist attacks have been changing over the recent years, a fact that became quite evident in the United States and the world on September 11, 2001. It was at that moment that the reality of Islamic terrorism became manifest for the world, including the terrorist movements willingness to go to extreme lengths in attacks on the West. Chapters 8 and 9 of the text, respectively listed above, describe the geographical component of terrorism in the modern age and the importance it plays in our understanding of Islamic terrorism, its roots, and its intentions. In "Terrorism's Widening Circle" the author describes circuitously the non-locality of Islamic terrorism in comparison with other major terrorist groups. What does this mean? In a geographical sense, most terrorist groups in the past have been local or regional in their organization. Consider the Irish Republican Army, which is situated firmly in Northern Ireland and has engaged nearly all of its operations in that region. Or we might consider Aum Shinryuko, the Japanese cult and terrorist organization responsible for the sarin gas attack on the Tokyo subway. They, too, centered nearly all of their activities in a single nation, a single geographical region. The modern Islamic terrorist movement, on the other hand, does not operate in such a limited fashion. Defying the logic of national boundaries, Islamic terrorism has apparently struck out war on all fronts against any ideological enemy. By and large, this has meant attacks on the West. But because Western interests are strewn around the globe, Islamic terrorist organizations have responded by attacking targets throughout the world. This non-locality makes traditional containment and control operations by nations...

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Understanding Job Analysis Research Paper Example | Topics and Well Written Essays - 1000 words

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A Critique of the Research Article Essay Example for Free

A Critique of the Research Article Essay A Critique of the Research Article: Methadone/Buprenorphine and Better Maternal/ Perinatal Outcomes: A Meta-analysis Abstract The purpose of this research article is to discuss lower risk drugs such as Methadone and Buprenorphine given to Heroin addicted pregnant patients to create better neonatal and maternal outcomes. This research articles discusses the gold standard of treatment for better neonatal and maternal outcomes. Keywords: heroin, neonatal, maternal, outcomes, methadone, buprenorphine, gold standard treatment A Critique of the Research Article: Methadone/Buprenorphine and Better Maternal/ Perinatal Outcomes: A Meta-analysis Methadone is a synthetic opioid. It is used medically as an analgesic and a maintenance anti-addictive and reductive preparation for use by patients with opioid dependency. It was developed in Germany in 1937. Methadone was introduced into the United States in 1947 by Eli Lilly and Company. 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There were no violations of patient rights with the methods used. The research article â€Å"Methadone in pregnancy: treatment retention and neonatal outcomes† examines three different groups of women: a group who entered continuous treatment at least one year prior to birth, a group who entered continuous treatment in the 6 months prior to birth, and a group whose last treatment program prior to birth ended at least one year prior to birth. Births that occurred after 1994 were selected for this analysis. Overall, 2 993 women were on the methadone program at delivery. The number of births rose steadily from 62 in 1992 to 459 in 2002. A particular strength of the large sample size was the ability to examine the effect of treatment retention on key neonatal outcomes. Among mothers on methadone at delivery, early commencement on methadone was associated with increased antenatal care and reduced prematurity. This is consistent with previous research that has shown that methadone in conjunction with adequate prenatal care promotes fetal stability and growth. Ethics approval for the project was granted by the NSW Department of Health Ethics Committee. All data was provided to the researchers’ only once full identification of records had taken place with password protected computers and firewall protection. This method was used to protect patient’s rights. Based on a large sample size, researchers were able to examine the effects of treatment retention on key neonatal outcomes. Although researchers had a large sample size based on certain ethical restrictions, limited the amount of information given to researchers, which waived the outcomes of individual’s results not being totally accurate. The research article â€Å"Methadone and perinatal outcomes: a prospective cohort study† examines A total of 117 pregnant women on methadone maintenance treatment recruited between July 2009 and July 2010. Measurements information on concomitant drug use was recorded with the Addiction Severity Index. Perinatal outcomes included pre-term birth (

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Abortion - Can You Hear the Babies Screaming?      Ã‚  Ã‚  Ã‚  Ã‚   On January   22, 1973,   the United States Supreme Court legalized abortion. When the it ruled that abortion was legal, the court not only gave women the right to choose but also gave the unborn   babies   a right to die. Since that day, millions upon millions of unborn children have been ripped apart, burned with saline solutions, and sucked from their mothers' wombs. With every abortion that occurs another inaudible scream from the unborn child   is silenced and the rights of that child   are   taken away .      Ã‚  Ã‚  Ã‚  Ã‚   If someone where to be asked if murder was wrong, the general answer would be yes. When that same person is asked if abortion is murder,   the answer may be yes, but most likely   the answer is no. Why do most people think that murder is wrong, but do not agree that abortion is murder?   The reason for this contradiction is that   most people believe that the unborn infant is not a human, but an organ or part of the woman's body, which would make the act of aborting the child just the same as removing an appendix. This problem of when life begins stems from the inconsistencies which come from the case of Roe v. Wade. The Supreme Court interrupted   that by the ninth   and fourteenth amendments that a woman has the right to an abortion. The court that day, however, did not rule when a life begins for a human.   If society is to assume that a fetus is a human the second it   leaves the uterus, then what is the unborn baby three minutes from birth , a monkey. When an unborn baby is aborted, society must realize that an organ was not taken out, but a living human being.   This would make abortion wrong because according to law, no one has the right to take away anther's life.      Ã‚  Ã‚  Ã‚  Ã‚   With many   people considering   the cases of unwanted pregnancy due to rape or incest to be acceptable, they must   realize that the child is not the crime.   Society's reason behind this is, why should the woman suffer from the pain and remembrance that the pregnancy brings.   Even though cases of abortion

90s Fashion Trends: ‘Less Is More’

As we reflect on fashion history, there is not always a distinctive shift from one decade to the next. When transitioning from the 80s to the 90s, this was not the case, as there was an evident changeover from conspicuous consumer to ‘less is more. ’ When hearing this phrase and applying it to fashion, I think it can be viewed in two ways. The more literal interpretation can be restated as it is preferred to have either a more minimalistic and simple outfit, or that it is en vogue to wear skimpier clothing.Both of these descriptions can be seen in 90s fashion. Minimalism was a widely accepted trend of the 90s, as shoulder pads and off-the-shoulder sweaters became outdated and were replaced with cleaner lines and sleeker silhouettes. The excessive glamour of the 80s faded away, and jewelry became either non-existent or chic in its fineness and barely there quality. The only attribution to 1980s excess glamour was the bedazzling and embellishments to clothing or iridescent glitter shimmer on sheer and tulle fabrics and added to skin make up and hair spray.Designers such as Helmut Lang popularized this minimalistic trend by incorporating Japanese avant-garde aesthetics. Lang’s designs conveyed his view on how modern men and women want to dress. His clothes were without affectation and embodied an understanding that perfect cut, comfort, and ease of movement constitutes great fashion luxuries. Common examples of his key pieces slim mannish-shaped trousers for women, and sharply cut suiting that has a more androgynous shape. The minimalistic trend of the 90s was evident from head to toe and was even embraced by celebrities of the decade.Pop stars that had once worn frilly miniskirts adorned with suspenders, full faces of makeup and plentiful accessories were now embracing new, more simplistic styles. Calvin Klein’s infamous ‘Clueless’ mini dress, worn by Alicia Silverstone in the legendary film is a perfect example of the slin ky, body-con trend that became ubiquitous in the 90s. Hairstyles also reflected a ‘less is more’ vibe, and women styled their hair in a sleek manner like Jennifer Aniston, or short and funkier no-fuss style as channeled by Meg Ryan.I also think that ‘less is more’ can be applied to 90s fashion with respect to an attitude Americans felt at the time. During this 90s, people wanted easy clothing that was matched to their everyday lives and reflected an increasingly aggressive urban society. Business rules for dressing relaxed, and many people lost interest in fashion as necessary. This was a major change from 80s fashion where it what commonplace for yuppies to broadcast their wealth in expensive clothing. â€Å"1990's Fashion History – The Mood of the Millennium. † Fashion Era. N. p. , n. d. Web. 25 Apr 2011. . Sharma, Tanya. â€Å"1990's Women's Fashion . † love to know. N. p. , n. d. Web. 25 Apr 2011. . â€Å"clueless mini dress. † google. com. Web. 25 Apr 2011. . â€Å"The '90s Minimalist . † MSN Lifestyle. Web. 25 Apr 2011. .

Nuclear Energy as a Power Source - 1029 Words

Nuclear energy as a Power Source Name: Syahmi Shamsul Class: English 1-2 Submission Date: 28 February 2013 Table of Contents 1. Introduction This report aims to explore the views of those who support nuclear energy as a source of electricity and those who oppose it. It will also analyze the issue of using nuclear energy as a power source, why this issue is so significant as well as the people involved in this issue. 2. The issue Due to the rising cost and at the same time, the declining availability of fossil fuel, many countries seek cheap, alternative ways to produce electricity for their people. As nuclear energy is cheap because of the large amount of uranium reserve on Earth and that it is also able†¦show more content†¦Such a possibility that can cause this to happen includes a nuclear accident like Fukushima accident in 2011 or unintended leakage where human population becomes overexposed to radiation. As a result, mutations can occur to victims and may permanently damage the gene structure which could result future generation to have abnormalities (Effects of Nuclear Radiation, 2011). 1.2.2 Waste from fission is radioactive Radioactive wastes from nuclear plants are a major concern for those who are against nuclear energy as the waste can last for over a thousand years until the radiation is gone (Australian Government Parliamentary Departments, 2010). Nuclear waste mainly includes water pollutant from the cooling system of nuclear plants. Water is essential for nuclear reactors to cool down so that it may not overheat. However, water that is no longer needed for the nuclear reactor, which is highly contaminated, need to be removed. Usually, nuclear plants pump this radioactive water into nearby rivers or into the seas. As this water is radioactive, it damages the ecosystem, hence causing harm to the environment. It can cause fish or marine live to die due to the harmful effects of radiation (Kivi, n.d.) 6. Conclusion As explored in this report, nuclear energy brings both advantages and disadvantages when it comes to producing energy. On one hand, it is an alternative source ofShow MoreRelatedThe Energy Source Of Nuclear Power1003 Words   |  5 PagesNuclear Power It is no question that the US is incredibly reliant on energy. In 2014 alone, the US used 98.324 quadrillion BTUs of energy. According to the US Energy Information Administration, Roughly 82% of that was fossil fuels. Renewable resources accounted for 10%, including solar, wind, hydroelectric, and more, and the remaining 8% was nuclear power. This energy powered our televisions and drove our cars. Unfortunately, our reliance on fossil fuels brings with it serious side effects, includingRead MoreNuclear Power : A Source Of Energy881 Words   |  4 PagesAnother source of energy that is available is wind power. 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